Designing strategies for sustainable tourism development, capacity building, workforce development, strategic planning, product development and marketing.
The Challenge: Located 34 miles south of Montego Bay (and its urban hustle-and-bustle teeming with tourists and cruise ships) and just across the hilly center of Jamaica, you descend to the South Coast with dramatic vistas of sugar cane fields and sea. Here is the community of Bluefields, an environmentally-intact area virtually untouched by commercialism—a place rich in history having Jamaica’s most protected anchorage and mountains descending to meet the sea at the 1/2 mile long Bluefields Beach. How do you balance resort owner and community needs to build a truly sustainable hospitality and tourism strategy?
The Outcome: Trialogue Studio advised the owners of Bluefields Bay Villas and the local community in the areas of sustainable tourism development, capacity building, workforce development, strategic planning, product development and marketing. Our team successfully repositioned the six exclusive Jamaican seaside villas as the most natural, distinctive and highly personalized lodging experience on the island -- and to be the employer of choice.
After the strategy and brand design work was internalized, Trialogue completed a detailed customer segmentation, targeted marketing stratgy and website re-design.