Designing a fresh identity to brand and promote the XIX International AIDS Conference held in Washington, DC.
The Challenge: Held every two years, the International AIDS conference attracts about 25,000 delegates from all over the world, and is the premier gathering for those working in the field of HIV, as well as policymakers, people living with HIV and others committed to ending the epidemic. It is a unique opportunity for researchers from around the world to share the latest scientific advances in the field, learn from one another’s expertise, and develop strategies for advancing all facets of our collective efforts to treat and prevent HIV. As organizer, the International AIDS Society in partnership with a number of international bodies and local partners needed a clear value proposition and visual identity to help express the event's importance.
Trialogue Studio was one of three firms asked to pitch for the assignment to design the visual identity for the conference. We were thrilled to be awarded the project and completed the logo design. We were subsequently engaged to produce all of the environmental signage, press kit covers and stationary package in time for the opening press conference held on February 25th in Washington, DC. We also re-skinned the AIDS 2012 website and created a comprehensive set of brand guidelines.