Building on ongoing initiatives to develop a comprehensive strategy to address housing challenges in Washington, DC's Ivy City and Trinidad neighborhoods.
The Challenge: Collaborate with the DC Department of Housing and Community Development (DHCD) and the National Community Reinvestment Coalition (NCRC) to build on ongoing initiatives to develop a comprehensive strategy to address housing challenges in Washington, DC's Ivy City and Trinidad neighborhoods.
The Solution: Through a market-driven, community-led approach, the Ivy City and Trinidad Neighborhood Stabilization (NSP) Program examines how DHCD’s housing investment can be leveraged to further three primary goals: Improved Access to Decent, Affordable Housing; Increased Commercial Development and Employment Opportunities; A Comprehensive Vision for Community Redevelopment
Recommendations developed through this initiative will honor the District of Columbia’s stated vision for:
- Green and Sustainable Development Practices
- Shared Social and Economic Prosperity
- Quality Environments and Access to Nature
- Distinctive Neighborhoods and Districts
- Multiple Transportation Options, including Transit
- Walkable Communities
Trialogue Studio was asked by DHCD to continue its work that it began in Ivy City under the first NSP grant and joined the NSP2 team as Community Visioning, Branding and Marketing experts. Our task was to synthesize and leverage all of the insight gained through the project to create and execute a targeted marketing campaign to attract potential homeowners and developers to the NSP-funded housing programs and as general branding materials for the neighborhoods. Learn more at peopleplandc.org.