Helping the organization’s Executive Leadership team to guide the organization forward with the dual objectives of “getting back into the black” and “becoming a top-5 best non-profit to work at“ in the region.
The Challenge: After serving as a member of the United Way 2.0 Advisors Group in 2011 and helping to chart a new strategic course for the organization, Michael Altman was recruited by the CEO to work closely with the organization’s Executive Leadership team and help guide it forward with the dual objectives of “getting back into the black” and “becoming a top-5 best non-profit to work at“ in the region.
After helping to develop the organization's Vision 2020, he acted as the key architect/ project lead for Do More 24™ -- United Way’s innovative platform powering the next generation of online giving. This social fundraising competition and local movement leveraged the power of the crowd to raise $1.5 million dollars on a single day in June 2013 and $1.1 million dollars June 2014 to support 500 of our region’s nonprofits through focused, online giving directed at creating maximum impact.
He also rebranded United Way’s annual workplace campaign marketing communication materials (web site, collateral, email, videos, premiums, press materials, etc.) to reflect a new “Give Where You Live” positioning and support the Resource Development team’s efforts to raise $32 millon dollars to help change the odds and ensure that all residents of the national capital area, regardless of circumstances, have the same opportunity to succeed in school and life. Developed in partnership with Beth Singer Design, this campaign won an American Graphic Design Award in 2014. This capaign was also incorporated into a brand new website design (www.unitedwaynca.org) lead by Michael as well.
To help ensure organizational growth and excellence, he provided advice and assisted the CEO to restructure the Executive Leadership team and played a key role in the hiring of the VP’s of Resource Development and Community Impact. A final assignment was to reposition a dysfunctinal marketing and communications group into a highly functioning, creative and motivated team focused on delivering a high level of service and exceptional value to its clients – Resource Development, Community Impact, Member Services and Executive Office.